ACE: Promoting Erasmus Mundus Towards European Students: Activate, Communicate, Engage
By tailoring the promotion of Erasmus Mundus towards European students, the project aimed at increasing both quantity and quality of received applications for Erasmus Mundus study programmes.
Funding Scheme
Erasmus Mundus Action 3: National Structures
Aims and general information
The project addressed one of the main barriers to European students’ participation in the Erasmus Mundus programme, i.e. visibility, by improving marketing in the specific areas of information, promotion, and training. The final goal wasto raise both the quantity and quality of applications received from European candidates. The project wasframed around the following specific objectives, i.e.:
- To identify factors affecting European students’ participation in EM (Action 1 and 2);
- To evaluate and benchmark the current status of EM marketing and promotion at Higher Education Institutions (HEI) both in Europe and internationally;
- To provide clear and comprehensive information on EM for (a) potential European EM candidates (b) and HEI staff;
- To professionalise marketing capacity among potential EM promoters in order to help them improve and optimize EM marketing and promotion towards European students;
- To improve students’ capacity to prepare a successful EM application;
- To promote the EM programme at European HEI and during international events, and ensure a wide dissemination and exploitation of project outputs and results.
Partners
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Full partners
- Campus France, France
- UNICA Network, Belgium
- Ghent University, Belgium
- The Knowledge Partnership, UK
- ICUnet.AG, on behalf of the Erasmus Mundus Association
- University of Belgrade, Serbia
- University of Melbourne, Australia
Associate partners
- Erasmus Student Network (ESN)
- Portuguese Erasmus Mundus National Structure
- Santander Group
- NARIC-Italia
- Institute of International Education (USA)
Project info
From
01 September 2012
to
31 August 2015
Project Coordinator
Sapienza U. of Rome
UNICA’s role
Coordinator of WP 2: Developing promotional material and WP4: Promotional campaign
Relevant UNICA working group
IRO and PR & Communication