PR & Communication
Established in 2011, the UNICA PR & Communication Group brings together Vice-Rectors for Communication and professionals working in the field of Public Relations, Communication, Media Relations, and Marketing within the context of Higher Education. The group was created having in mind the rapid and substantial transformation of university communication powered by the advent of digital technologies, the pivotal role of social media, and the increasing competition among Higher Education Institutions.
The working group offers a platform to exchange practices and get insights into the latest trends in University PR & Communication, namely the development of university branding, content strategy, media presence, recruitment marketing, community management and engagement, and event management.
The Group meets every year during the UNICA PR & Communication Workshop. In 2020 the workshop was held online and focused on the communication challenges posed throughout the COVID-19 crisis.