10th UNICA PR & Communication online workshop: New strategies of marketing and recruitment of international students | 5 December 2022
In October 2020, the UNICA PR & Communication group met online for its 9th annual workshop to share experiences related to the challenges of communicating with academic communities during uncertain times. Two years and many lessons later, it’s time to reflect on the transformation that PR & Communications Offices went through, in particular when it comes to marketing and recruitment of international students.
The UNICA PR & Communication workshop reflected on the new profile of PR & Communication offices (and officers) in the post-COVID era, while looking at a new generation of students that will likely reshape recruitment techniques.
Watch the recording of the event:
Presentations
Introduction to the workshop: about the new profile of students, Aswin LUTCHANAH
From myth to opportunity: why understanding Gen Alpha and the Metaverse
matters, Alejandra OTERO
University College Dublin: Planning for uncertainty, Lisa FLANNERY
5 December 2022
Online
Schedule
14:00 – 17:00 CET
Contact
laura.colo@unica-network.eu
alexandra.duarte@unica-network.eu
Co-funded by the European Union. Views and opinions expressed are however those of the authors only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.