10th UNICA PR & Communication online workshop: New strategies of marketing and recruitment of international students | 5 December 2022
In October 2020, the UNICA PR & Communication group met online for its 9th annual workshop to share experiences related to the challenges of communicating with academic communities during uncertain times. Two years and many lessons later, it’s time to reflect on the transformation that PR & Communications Offices went through, in particular when it comes to marketing and recruitment of international students.
The UNICA PR & Communication workshop reflected on the new profile of PR & Communication offices (and officers) in the post-COVID era, while looking at a new generation of students that will likely reshape recruitment techniques.
Watch the recording of the event:
From myth to opportunity: why understanding Gen Alpha and the Metaverse
matters, Alejandra OTERO
5 December 2022
14:00 – 17:00 CET