9th UNICA PR & Communication online workshop

The workshop “University PR & Communication from behind the mask” was organized in cooperation with Eötvös Loránd University of Budapest and focused on the challenges of University PR & Communication throughout the COVID-19 crisis, as well as the lessons learned for the future. During the workshop we analysed:

• Universities in uncertain times: crisis communication and lessons learned
• University branding and advertising to support the recruitment of international students in the (post) COVID-19 era

All participants are warmly invited to provide us with their feedback on the
webinar by filling out this short evaluation survey.

Presentations

Session I 

• University communications in the times of COVID. Providing information and support by Pall ASGEIR TORFASON
  – Recording of the presentation 
• The social role of universities in COVID-19 crisis: The rise of knowledge by Darja LISJAK
  – Recording of the presentation
• Online Events: What We Should Keep When the Emergency is Over by Alessandra BARBERIS and Daniela VINGIANI
  – Recording of the presentation
• Maintaining the image: university PR & Communication between uncertainty and authoritativeness in the COVID-19 era by Ákos TESLÁR
  – Recording of the presentation 
• Q&A Session 1

Session II

• Brand-led marketing communications: full funnel engagement with prospective international students in uncertain times by David SMITH
  – Recording of the presentation 
• International recruitment strategies during and after the pandemic by Katalin IGAZÖHLER
  – Recording of the presentation 
• Connecting with students via social media during the pandemic by Aswin LUTCHANAH
  – Recording of the presentation
• Switching from blended to digital-only international student recruitment strategies in a fast-moving pandemic-situation by Daisy BOCCHI
  – Recording of the presentation
• Q&A Session 2