The 8th UNICA PR & Communication Workshop: Is university advertising pushing the boundaries too far? Best practices and lessons learned from PR to marketing and beyond! will be hosted by the University of Cyprus (Nicosia and Larnaca), 2-3 May 2019.
Main topics of the workshop will be:
► University advertising. Using content and online marketing tools for university advertising: how to be effective and live up to university legacy, mission and values. University advertising locally and globally: Is there a difference in approach?
► Alumni and student engagement as a key factor for university promotion and community building. Merchandising for the branding process: how to build a culture to make students and staff feel part of the University? How to shape your social media strategy to engage them in the shortening life cycle of social media platforms?
►Evolution of social media. How to shape your social media strategy in the shortening life cycle of social media platforms? How do you promote your University in the new generation of social media? Strategies to "switch" towards new social media, Involvement of social media influencers in university campaigns. The participants wil have the opportunity to learn and discuss about these topics in the Master Class by Adamantios Kitridis, expert in digital Marketing and Information Technology, which will take place on the second day of the Workshop (3 May).
Target audience: the Workshop is designed for professionals from UNICA Member Universities:
Please fill out the online registration form before 15 April 2019
The University of Cyprus has kindly pre-booked a number of rooms for the participants at Lordos Beach Hotel at the following rates per person/per night (valid until 29 March 2019):
For more information please contact Laura Brossico: firstname.lastname@example.org.
Learn more about the previous Workshops.