New strategies of marketing and recruitment of international students
07 February 2023
On the 5th of December 2022, the UNICA PR & Communication Working Group organised its 10th workshop, which followed up on the previous one, organised in October 2020.
The UNICA PR & Communication workshop in 2022 reflected on the new profile of PR & Communication offices (and officers) in the post-COVID era, while looking at a new generation of students that will likely reshape recruitment techniques – the Generation Alpha.
This short reports compiles the conclusions of each presentation delivered during the workshop and finishes with a set of recommendations that can serve as inspiration to set up the group’s upcoming activities.
The complete recordings and presentations of the online workshop are available on the page of the event.
Co-funded by the European Union. Views and opinions expressed are however those of the authors only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.