7th UNICA PR & Communication Workshop

18
May
19
May
The 7th Workshop: Delivering the right content to the right people: the importance of content strategy was hosted by the University of Lausanne, 18-19 May 2017.
 

Presentations

How to build a bridge between academics, PR officers and сity dwellers: HSE University Moscow case study by Liudmila MEZENTSEVA, PR specialist, Office of Public Relations and Online Media / Public Relations Unit, National Research University Higher School of Economics Moscow

How to create trust between academics and PR & Communication officers: University of Luxembourg case study by Laura BIANCHI, Press Advisor, and Cordula SCHNUER, Communications Assistant, University of Luxembourg

Content strategy: Workflow, governance and effectiveness: Results of a mapping exercise by Marta BRELIH-WASOWSKA (UNICA) and Katerina NIKOLAIDOU (University of Cyprus)

Introduction to Google Analytics: mini-workshop by Malgorzata KOT, JobCloud, Zurich

Social media tools at UNIL by David SPRING, Social Media Manager, University of Lausanne

What is good content in social media? by Mike YOUNG, Director, Mike Young Academy, Copenhagen

The pitfalls of communicating about rankings by Jacques LANARES, former Vice-Rector for Quality, Human Resources & Development of Teaching (University of Lausanne), UNICA Steering Committee member

 

Programme 

Download the programme as of 16/05/2017 (final)
 

List of participants

 

Practical information

Download the practical information guide prepared by the University of Lausanne's Organising Committee

 

More information:

 

Dates: 
Thursday, 18 May, 2017 to Friday, 19 May, 2017
Organiser: 
Université de Lausanne
Venue: 
University of Lausanne
Pictures: 
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop
7th PR & Communications Workshop