University communication has changed tremendously over the last years with the advent of digital technologies, growing need for interaction in social media, and the increasing competition among Higher Education Institutions. Established in 2011, the UNICA PR & Communication Group brings together Vice-Rectors for Communication and university professionals working in the field of PR, Communication, Media Relations and Marketing. It offers a platform to exchange practices on the development of university branding, content strategy, media presence, and to get insights into the latest trends in university PR & communication. The Group meets every year during UNICA PR & Communication Workshops.
Contact & further information:
CHAIR: Jón Örn Guðbjartsson, Head of Marketing and Communications, University of Iceland - email: firstname.lastname@example.org
UNICA Contact Person: Laura BROSSICO - email: email@example.com