2nd UNICA PR & Communication Workshop, University of Ljubljana, 21-22 May 2012

 Following the success of the first Workshop, the 2^nd UNICA PR and Communication Workshop aimed to provide insights into branding at universities. It brought together 25 participants from 13 UNICA member universities. 

UNICA warmly thanks the participants for making this event a true Workshop, with stimulating discussions involving all the attendees, and an insightful exchange of ideas and practices.

Our special thanks go to the University of Ljubljana and Mr. Gregor Jagodic for impeccable organisation and truly welcoming atmosphere.

Monday 21 May 2012

• Welcome by the Rector Radovan Stanislav PEJOVNIK, University of Ljubljana
• Welcome by UNICA Secretary General Kris DEJONCKHEERE

Session I: The impact of branding (chaired by Gregor JAGODIC, University of Ljubljana)

• Prof. Mihael KLINE, University of Ljubljana: Branding through the eyes of a psychologist

Session II: Branding & university perspective (chaired by Katerina NIKOLAIDOU, University of Cyprus)

• Jean-Pierre DE GREVE, Vice-Rector International Relations, Vrije Universiteit Brussel: Branding and university strategic planning
  
• One collective brand or a house of different brands?
  • Jens PEDERSEN, Aalborg University
  • Ellis O'BRIEN, University College Dublin

• Franci ZAVRL, Director of PRISTOP: "Communicate, ergo sum"

Session III: Communication & Internationalisation

Marc PILLOUD The UNIL and International Branding

Olga REILI International Branding of Tallinn University

Tuesday 22 May 2012

Session IV: Branding tools (chaired by Gregor JAGODIC, University of Ljubljana)

• World Café: Strengthening the brands through different tools