4th UNICA PR & Communication Workshop


The 4th UNICA PR & Communication Workshop: University PR & Communication tackling challenges: finding new ways to achieve your goals was hosted by Vilnius University, 15-16 May 2014.

The European higher education landscape is undergoing rapid and major transformations brought on by the limited funding, growing globalisation and the increasing role of mobility and online learning. The 4th Workshop discussed how the university PR & Communication can effectively respond to the ongoing changes and new trends in higher education.

Below you will find:
- Presentations
- Programme
- Information on poster session
- Online registration form & information on accommodation

University communications in the digital age: Where a feature is a blog and a news brief becomes a tweet! by Nic MITCHELL, EUPRIO (European Universities Public Relations and Information Officers Association)

- Activating students (for free, or nearly free) as university news reporters by Mike YOUNG, University of Copenhagen

Less resources… more resourcefulness by Eilis O'BRIEN, University College Dublin

- Sapienza Digital Communication: Web, Mobile and Social Media Integration Strategies by Daniela VINGIANI and Riccardo TACCONI, Sapienza University of Rome

Social media at City University – a content driven strategy by David SMITH, City University London

- How to make University news interesting and welcome? Vilnius University News Portal by Nijolė BULOTAITĖ and Matas OŽELIS, Vilnius University

Using Social Media for Science Communication. The Experience of University of Latvia by Andis JANOVS and Andra BRIEKMANE, University of Latvia

POSTERS The aim of this year's poster session "Spend less, do more: maximising the use of small budgets in university PR & Communication" is to offer the Workshop Participants an opportunity to share information on their activities carried out successfully with limited resources. 
  • Vilnius University - The Information and PR Office produces a popular bi-annual science magazine SPECTRUM for 10 years already.Some of the articles are written by journalists, some - by scientists.The magazine is distributed to alumni, media, gymnasiums, libraries, public institutions. As a result, many articles appear in various popular media channels afterwards.University community is exceptionally positive about the magazine and they are eager to share their achievements in it. Apart from sincere gratitude for their input we present the authors with small presents – souvenirs and books.We see the SPECTRUM as an efficient instrument for the circulation of information about our achievements for our University community and beyond.
  • University of Cyprus
  • City University London
  • HEC - Université de Lausanne
  • University College Dublin


PROGRAMME & PRACTICAL INFORMATION FOR PARTICIPANTS See the programme with venues in PDF (last update: 13 May 2014) Read the article "Communications in the digital age: features are blogs and news is a tweet!" by Nic Mitchell List of participants (last update: 13 May 2014) See the practical information and maps under this link

If you have specific questions regarding the programme, please contact

Learn more about the Vilnius University and the city of Vilnius

Find out more about the previous UNICA PR & Communication Workshops under this link.



Thursday, 15 May, 2014 to Friday, 16 May, 2014
UNICA_registration.doc (40 KB)Download
Hotel Tilto Reservation Form_UNICA.doc (91 KB)Download
Host Institution: 
University of Vilnius