6th PR & Communications Workshop

The 6th UNICA PR & Communication Workshop was hosted by the University of Iceland, 6-7 June 2016. 

This year's Workshop discussed the following topics:

• Shaping university PR & communication strategy
• The challenges of implementing design and corporate identity at university
• From student ambassadors to PR superstars: Involving students in university PR & Communication

Find more pictures on Flickr

Presentations

N.B. The missing presentations will be added within the next few days

• Welcome by the Rector Prof. Jón Atli BENEDIKTSSON 
• UNICA 25th anniversary movie

SESSION I: SHAPING UNIVERSITY PR & COMMUNICATION STRATEGY

• Branding and social media branding - Keynote talk by Fridrik LARSEN, Assistant Professor at the University of Iceland and President of the Icelandic Marketing Association (IMARK)
• "We Are VUB" campaign by Ann VAN DRIESSCHE and Rob VANDEREYCKEN (Vrije Universiteit Brussel)
• PR & Communication strategy – the importance of internal advocacy for successful external communications by David SMITH, London South Bank University
• An overview of results of the "How do you shape your PR & Communication strategy" short online survey

SESSION II: THE CHALLENGES OF IMPLEMENTING DESIGN AND CORPORATE IDENTITY AT UNIVERSITY

• University of Iceland's Brand Manual by Sigfús ÞÓR SIGMDUNDSSON, Chief Webmaster of the University of Iceland
• The process of implementing the corporate identity at Sapienza by Daniela VINGIANI and Riccardo TACCONI (Sapienza University of Rome)
• Corporate identity at UNIL by Edy CEPPY and Pascale SULLIGER (University of Lausanne)

SESSION III: FROM STUDENT AMBASSADORS TO PR SUPERSTARS: INVOLVING STUDENTS IN UNIVERSITY PR & COMMUNICATION 

• Introduction by Jón Orn GUDBJARTSSON, Director of Marketing and Communication at the University of Iceland
• Students promoting university programmes by Saga ROMAN, Student of the University of Iceland
• Students promoting university science by Sævar HELGI BRAGASON, Student at the University of Iceland and Teacher of the University of Iceland's Mobile University.
• Students promoting university science by Katrin LILJA SIGURDARDOTTIR, Student at the University of Iceland and Teacher of the University of Iceland's Mobile University

Conference Materials

• Programme (as of 31/05/2016) 

• Biographies of speakers & chairs

• List of participants

• Practical information

• Programme of the tour

Join us next year at the University of Lausanne! 

Contact & further information

For further information please contact Marta Brelih-Wasowska: marta.wasowska@unica-network.eu.

Learn about previous Workshops