How to build a bridge between academics, PR officers and сity dwellers: HSE University Moscow case study by Liudmila MEZENTSEVA, PR specialist, Office of Public Relations and Online Media / Public Relations Unit, National Research University Higher School of Economics Moscow
How to create trust between academics and PR & Communication officers: University of Luxembourg case study by Laura BIANCHI, Press Advisor, and Cordula SCHNUER, Communications Assistant, University of Luxembourg
Content strategy: Workflow, governance and effectiveness: Results of a mapping exercise by Marta BRELIH-WASOWSKA (UNICA) and Katerina NIKOLAIDOU (University of Cyprus)
Introduction to Google Analytics: mini-workshop by Malgorzata KOT, JobCloud, Zurich
Social media tools at UNIL by David SPRING, Social Media Manager, University of Lausanne
What is good content in social media? by Mike YOUNG, Director, Mike Young Academy, Copenhagen
The pitfalls of communicating about rankings by Jacques LANARES, former Vice-Rector for Quality, Human Resources & Development of Teaching (University of Lausanne), UNICA Steering Committee member