8th UNICA PR & Communication Workshop


The 8th UNICA PR & Communication Workshop: Is university advertising pushing the boundaries too far? Best practices and lessons learned from PR to marketing and beyond! was hosted by the University of Cyprus, 2-3 May 2019. 

The workshop gathered 30 professionals from 16 UNICA Member Universities (Heads of University PR, Marketing & Advertising, Communication, Press Advisors, Chief web editors and social media specialists, University officers working in PR, marketing, University officers working in science, web & social media communications), who had the opportunity to discuss and learn about the following topics

Marketing tools for university advertising. How to be effective and live up to university legacy, mission and values. University advertising locally and globally: Is there a difference in approach?

Alumni and students engagement as a key factor for university promotion and community building. How to shape your social media strategy to engage them in the shortening life cycle of social media platforms?

"Digital Marketing: Strategy and Opportunities": Master Class by Adamantios Kitridis, expert in digital Marketing and Information Technology.



List of participants

Photos available in this Flickr album





More information about the UNICA PR & Communication Working Group?

Please contact Laura Brossico: office@unica-network.eu.


Learn more about the previous Workshops.


Thursday, 2 May, 2019 to Friday, 3 May, 2019
Host Institution: 
University of Cyprus
University of Cyprus, Nicosia - Lordos Beach Hotel, Larnaca