9th UNICA PR & Communication online workshop

The event took place on 8 October 2020 (13:30 - 17:15 PM CEST). 

The workshop "University PR & Communication from behind the mask" was organized in cooperation with Eötvös Loránd University of Budapest and focused on the challenges of University PR & Communication throughout the COVID-19 crisis, as well as the lessons learned for the future. During the workshop we analysed:

• Universities in uncertain times: crisis communication and lessons learned
• University branding and advertising to support the recruitment of international students in the (post) COVID-19 era

Programme

The recordings of the webinar are available here.

All participants are warmly invited to provide us with their feedback on the
webinar by filling out this short evaluation survey.

Presentations

Session I 

• University communications in the times of COVID. Providing information and support by Pall ASGEIR TORFASON

- Recording of the presentation 

• The social role of universities in COVID-19 crisis: The rise of knowledge by Darja LISJAK

- Recording of the presentation

• Online Events: What We Should Keep When the Emergency is Over by Alessandra BARBERIS and Daniela VINGIANI

- Recording of the presentation

• Maintaining the image: university PR & Communication between uncertainty and authoritativeness in the COVID-19 era by Ákos TESLÁR

- Recording of the presentation 

• Q&A Session 1

Session II

• Brand-led marketing communications: full funnel engagement with prospective international students in uncertain times by David SMITH

- Recording of the presentation 

• International recruitment strategies during and after the pandemic by Katalin IGAZÖHLER

- Recording of the presentation 

• Connecting with students via social media during the pandemic by Aswin LUTCHANAH

- Recording of the presentation

• Switching from blended to digital-only international student recruitment strategies in a fast-moving pandemic-situation by Daisy BOCCHI

- Recording of the presentation

• Q&A Session 2