Following the success of the first Workshop, the 2nd UNICA PR and Communication Workshop aimed to provide insights into branding at universities. It brought together 25 participants from 13 UNICA member universities.
UNICA warmly thanks the participants for making this event a true Workshop, with stimulating discussions involving all the attendees, and an insightful exchange of ideas and practices.
Our special thanks go to the University of Ljubljana and Mr. Gregor Jagodic for impeccable organisation and truly welcoming atmosphere.
Monday 21 May 2012
Session I: The impact of branding (chaired by Gregor JAGODIC, University of Ljubljana)
Session II: Branding & university perspective (chaired by Katerina NIKOLAIDOU, University of Cyprus)
Session III: Communication & Internationalisation
Marc PILLOUD The UNIL and International Branding
Olga REILI International Branding of Tallinn University
Tuesday 22 May 2012
Session IV: Branding tools (chaired by Gregor JAGODIC, University of Ljubljana)